Gengo | Fast & Scalable Human Translation On-Demand
In today’s interconnected world, breaking into global markets is no longer a luxury—it’s a necessity for growth. However, language barriers remain a significant hurdle. While automated tools offer speed, they often miss the nuance, cultural context, and accuracy that define professional communication. This is where the power of expert human translation becomes indispensable. Gengo provides a revolutionary platform that bridges this gap, offering fast, scalable, and high-quality translation services on-demand. By connecting you with a global network of vetted professional translators, Gengo empowers businesses to communicate authentically with audiences worldwide. Whether you need to translate website content, mobile apps, marketing materials, or customer support messages, our platform is designed to handle your needs efficiently and affordably. Move beyond literal, word-for-word translations and embrace true localization that resonates with your target market, builds trust, and drives international success.
Unlocking Global Potential with Gengo’s Core Features

Gengo is more than just a translation platform; it’s a comprehensive solution designed for scalability and quality. Our features are built to support businesses of all sizes, from startups testing new markets to large enterprises managing complex, multilingual content workflows. We combine the precision of human expertise with the efficiency of modern technology to deliver unparalleled language services.
A Global Network of Professional Translators
At the heart of Gengo is our curated community of over 21,000 certified translators from around the globe. Unlike machine translation, which can struggle with idioms, tone, and cultural subtleties, our human experts ensure your message is not only translated but also localized. Each translator undergoes a rigorous testing process and is continuously rated by our community to maintain the highest standards of quality. This focus on human translation means your content will be handled by a native speaker with subject matter expertise, whether it’s for technical documentation, creative marketing copy, or legal agreements. This ensures your brand’s voice remains consistent and impactful, no matter the language. Our platform intelligently routes your project to the most suitable translator, guaranteeing both accuracy and a deep understanding of the local context.
Seamless Integration with API Translation
For businesses with dynamic content and a need for continuous translation, the Gengo API Translation service is a game-changer. Automate your entire translation workflow by integrating Gengo directly into your applications, content management systems (CMS), or internal platforms. Our powerful and well-documented REST API allows you to order and receive translations programmatically, eliminating manual copy-pasting and reducing turnaround times from days to hours, or even minutes. This is ideal for e-commerce sites with constantly updating product descriptions, social media platforms with user-generated content, or customer support systems like Zendesk that require rapid multilingual responses. Integrating is simple, as shown in this basic cURL example for ordering a translation:
curl -X POST "https://api.gengo.com/v2/translate/jobs" \
-d '{
"jobs": {
"my_job_01": {
"type": "text",
"slug": "your-website-article",
"body_src": "Welcome to our website!",
"lc_src": "en",
"lc_tgt": "ja",
"tier": "standard"
}
},
"api_key": "YOUR_API_KEY",
"private_key": "YOUR_PRIVATE_KEY"
}'
This level of automation empowers you to scale your global operations effortlessly, making Gengo a core part of your international infrastructure.
Comprehensive Content Translation and Localization
Effective global communication goes far beyond simple translation. It requires deep localization, the process of adapting your content to suit the cultural, linguistic, and functional expectations of a specific target market. Gengo excels at providing nuanced content translation that captures the essence of your message. Our professional translators don’t just change words; they adapt idioms, rephrase headlines for cultural impact, and ensure that date formats, currencies, and units of measurement are appropriate for the local audience. This is crucial for user interfaces (UI), marketing campaigns, and any content where user engagement is key. For example, a marketing slogan that is catchy in English might be ineffective or even offensive in Japanese if translated literally. Gengo’s experts prevent these pitfalls, ensuring your brand builds a genuine connection with every user.
Transparent and Flexible Pricing for Every Need

One of the biggest challenges with traditional translation services is opaque pricing and long-term contracts. Gengo disrupts this model with a clear, flexible, and affordable pay-as-you-go system. You only pay for what you need, when you need it, with straightforward per-word rates. This transparency allows you to budget effectively and scale your translation efforts in line with your business growth. We offer different quality tiers to match your specific content requirements and budget.
| Service Tier | Price (per word) | Best For | Key Features |
|---|---|---|---|
| Standard | Starting at $0.06 | General business content, social media, product descriptions, daily communication. | Fast turnaround, reviewed by a native speaker. |
| Advanced | Starting at $0.12 | Professional content, marketing copy, presentations, articles, reports. | Translation by a senior, more experienced translator. |
| Enterprise | Custom Pricing | Complex localization projects, API integration, dedicated account management. | Custom workflows, glossaries, translation memory. |
This tiered structure ensures you’re not overpaying for simple translations or compromising on quality for critical content. With Gengo, you get access to top-tier human translation at a fraction of the cost of traditional agencies, without any hidden fees or minimum commitments.
Why Choose Gengo Over Other Translation Services?

The translation market is filled with options, from free machine tools to expensive traditional agencies. Gengo occupies a unique and powerful position by offering the ideal balance of quality, speed, and cost. While machine translation is fast and free, it lacks the accuracy and cultural understanding needed for professional use, often resulting in embarrassing errors that can damage your brand’s reputation. On the other end, traditional agencies provide high-quality human translation but are typically slow, expensive, and lack the technological infrastructure for scalable, on-demand projects.
Gengo combines the best of both worlds. Our platform leverages technology for efficiency—automating project management, payments, and API delivery—while relying on a vetted network of professional translators for the core task of translation itself. This hybrid model ensures you receive nuanced, culturally appropriate content with the speed and scalability required in today’s digital economy.
| Feature | Gengo | Machine Translation (e.g., Google Translate) | Traditional Agency |
|---|---|---|---|
| Quality & Nuance | High (Expert Human Translation) | Low (Lacks context and cultural nuance) | Very High (But at a premium cost) |
| Speed | Fast (Hours to days) | Instant | Slow (Days to weeks) |
| Cost | Affordable (From $0.06/word) | Free | Expensive (Often includes high project management fees) |
| Scalability | High (API and on-demand platform) | High | Low (Manual processes limit scale) |
| API Integration | Yes (Robust REST API) | Yes (But quality is a major concern) | No (Typically lacks API support) |
Getting Started with Gengo in 3 Simple Steps

Gengo’s platform is designed for simplicity and ease of use. You can order your first professional translation in just a few minutes.
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Submit Your Content: Getting started is as simple as pasting your text directly into our online order form, uploading files (we support all common formats), or providing instructions for our translators. For automated workflows, you can integrate our API directly into your system.
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Choose Your Quality Level & Language: Select your desired quality tier—Standard for everyday content or Advanced for professional-grade material. Then, choose from over 70 languages. Our system will provide an instant quote and an estimated delivery time, so you know exactly what to expect.
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Receive Your Professional Translation: Once you place your order, our platform assigns it to a qualified translator. You can track the progress on your dashboard and communicate with the translator if needed. Your completed translation will be delivered on time, ready for you to use.
Partner with Gengo for Your Global Growth
In a world where borders are becoming increasingly irrelevant, clear and authentic communication is the key to unlocking your global potential. Gengo provides more than just translation services; we offer a partnership dedicated to helping your brand succeed on the international stage. By combining the unparalleled quality of human translation with a powerful, scalable technology platform, we provide the ultimate solution for all your localization and content translation needs. Stop letting language be a barrier and start building meaningful connections with customers worldwide.
Ready to take your content global? Sign up on Gengo.com today and get your first translation in minutes