Omnisend | Email & SMS Marketing Automation Platform for Ecommerce

In the crowded world of ecommerce, simply having a great product isn’t enough. The real challenge lies in cutting through the noise to attract, engage, and retain customers. You need a marketing strategy that works as hard as you do—one that’s smart, automated, and reaches customers wherever they are. This is where traditional marketing tools fall short and where a dedicated platform like Omnisend shines. If you’re running an ecommerce store and looking to unify your communication channels, this in-depth look at Omnisend’s features, pricing, and benefits is for you.

Why Your Ecommerce Store Needs More Than Just Email Marketing

For years, Email Marketing has been the cornerstone of digital communication for online stores. It’s reliable, cost-effective, and delivers a strong ROI. However, customer behavior has evolved. Shoppers now interact with brands across multiple touchpoints, from email inboxes to SMS notifications on their phones. Relying on a single channel means you’re missing out on valuable opportunities to connect and convert. This is the core problem that Omnichannel Marketing solves. It’s about creating a single, seamless customer experience by integrating channels like email, SMS, and web push notifications.

This is where Omnisend positions itself as a leader. It’s not just another email service provider; it’s a comprehensive Ecommerce Marketing platform built from the ground up to manage and automate these multiple channels from one central hub. By leveraging powerful Marketing Automation, Omnisend allows you to send the right message, on the right channel, at the exact right moment—whether it’s a welcome email, an abandoned cart SMS, or a post-purchase follow-up. This unified approach is no longer a luxury for large corporations; it’s an essential strategy for any ecommerce business aiming for sustainable growth.

A Deep Dive into Omnisend’s Core Features

Omnisend is packed with features specifically designed to help ecommerce merchants sell more. It goes beyond basic campaigns to offer a suite of sophisticated tools that work together to drive revenue and build customer loyalty.

Powerful Email & SMS Marketing Campaigns

At its heart, Omnisend excels at Email Marketing and SMS Marketing. The platform features an intuitive drag-and-drop email builder with a library of fully customizable templates, making it easy to create beautiful, on-brand campaigns without any coding knowledge. You can add unique elements like product listings, scratch cards, and discount codes directly into your emails to boost engagement. Similarly, its SMS capabilities are seamlessly integrated, allowing you to launch text message campaigns to your subscribers for flash sales, new arrivals, or time-sensitive offers. A/B testing, robust analytics, and a campaign booster feature (which re-sends emails to non-openers) ensure your messages have the maximum impact.

Sophisticated Marketing Automation Workflows

This is where Omnisend truly sets itself apart. The platform’s Marketing Automation is both powerful and user-friendly. It comes with a library of pre-built workflows for every stage of the customer journey, including:

• Welcome Series: Greet new subscribers and nurture them towards their first purchase.
• Cart Abandonment: Automatically recover lost sales by reminding shoppers about items left in their cart, often with a multi-channel approach (e.g., an email followed by an SMS).
• Browse Abandonment: Re-engage visitors who viewed products but didn’t add them to their cart.
• Post-Purchase & Order Confirmation: Keep customers informed and encourage repeat business with cross-sell recommendations or review requests.

The visual workflow editor allows you to customize these templates or build complex, multi-channel journeys from scratch. You can set up conditional splits based on customer behavior, ensuring every communication is perfectly timed and relevant.

Advanced Segmentation and Personalization

Generic marketing messages no longer work. Omnisend provides robust segmentation tools that let you divide your audience into smaller, targeted groups based on a wide range of criteria:

• Profile Data: Location, gender, age, or custom fields.
• Campaign Engagement: Who opened, clicked, or ignored previous campaigns.
• Shopping Behavior: First-time vs. repeat buyers, high-value customers, products viewed, purchase history, and more.

By creating these hyper-targeted segments, you can send personalized content that resonates deeply with each customer, significantly increasing conversion rates and lifetime value.

Omnisend Pricing: Plans for Every Stage of Growth

Omnisend offers a flexible and transparent pricing structure that scales with your business. This makes it accessible for brand-new stores while providing the power needed for large-scale enterprises.

The pricing is primarily based on the number of contacts in your list, making it predictable and fair. The Pro plan’s inclusion of free SMS credits offers exceptional value, as it bundles Email Marketing and SMS Marketing costs into one predictable monthly fee, a significant advantage over platforms that charge separately for each service.

Omnisend vs. The Competition: Why It’s the Ecommerce Choice

While many platforms offer email marketing, Omnisend’s deep focus on ecommerce gives it a distinct edge. Let’s compare it to a popular all-purpose competitor like Mailchimp.

The key benefit of Omnisend is its unified nature. You don’t need to stitch together different apps for email, SMS, and pop-ups. It’s all in one place, designed to work in harmony. This focus on Ecommerce Marketing means every feature, from product pickers in emails to cart abandonment workflows, is built to help you sell more products. For an online store, this specialized toolset is far more effective than a general-purpose marketing platform.

Getting Started with Omnisend: A Quick-Start Guide

One of Omnisend’s strengths is its ease of use. You can get up and running in just a few simple steps.

1. Integrate Your Store: Omnisend offers one-click integrations with major ecommerce platforms like Shopify, BigCommerce, WooCommerce, and more. Simply install the app from your platform’s marketplace, and it will automatically sync your contacts, products, and historical order data.

2. Build Your First Automation: Don’t start from scratch. Navigate to the “Automation” tab and pick a pre-built workflow. The most valuable one to start with is Cart Abandonment. Activate it with a single click, and Omnisend will immediately start working to recover potentially lost sales. You can visualize the logic like this:

   // Example: Cart Abandonment Automation Logic
   TRIGGER: A shopper adds items to cart but does not complete checkout.
   
   ACTION_SEQUENCE:
     WAIT 1 hour
     SEND Email #1: "Did you forget something? Your items are waiting."
   
     WAIT 23 hours
     IF customer has not purchased:
       SEND SMS #1: "Your cart is about to expire! Complete your order now."
     END IF
   
     WAIT 2 days
     IF customer has not purchased:
       SEND Email #2: "Here's a 10% discount to complete your order."
     END IF
   

3. Capture More Subscribers: Use the built-in Form Builder to create pop-ups, landing pages, or embedded forms to grow your email and SMS lists. Offer a small discount in exchange for a subscription to quickly build your audience.

Is Omnisend the Right Platform for Your Business?

If you run an ecommerce business and want to move beyond simple email newsletters, the answer is a resounding yes. Omnisend provides a powerful, all-in-one solution that combines Email Marketing, SMS Marketing, and sophisticated Marketing Automation into a single, cohesive platform. Its deep integration with ecommerce platforms, user-friendly interface, and scalable pricing make it an ideal choice for stores of all sizes.

By centralizing your marketing efforts, you can create a truly Omnichannel Marketing experience that delights customers and drives significant revenue growth. Stop juggling multiple tools and unlock the full potential of your marketing.

Ready to supercharge your ecommerce marketing? Explore Omnisend’s features and start your free plan today.